To launch JCPenney’s plus-size boutique, we asked influential, self-proclaimed “fat girls” to talk about society’s attitude towards their bodies.
They didn’t hold back. Neither did the media storm that followed.
ADWEEK AD OF THE DAY: “FORGET PLUS SIZE. JCPENNEY JUST BRAVELY STOOD UP FOR FAT GIRLS.”
FEATURED IN COSMOPOLITAN: “I’LL BUY WHATEVER THEY’RE SELLING WHEN THEY DO IT LIKE THIS.”