Dozens of agencies competed for the chance to make Ram’s 2025 Super Bowl commercial. Starring Glen Powell as Goldilocks, directed by David Leitch of Deadpool 2 and The Fall Guy, this testosterone-fueled retelling of a classic fairytale turned out just right.

  • NAMED ONE OF THE GAME’S TOP ADS BY ADWEEK, MSN, FOX, VARIETY, NEWSWEEK, ADAGE, AND MORE

  • #2 ADWEEK’S ULTIMATE SUPER BOWL AD RANKER

  • RANKED SECOND MOST EFFECTIVE SUPER BOWL AD BY EDO WITH 8.5X MORE ENGAGEMENT

  • 153 MILLION VIDEO VIEWS